In 2024, Bold Journey Magazine featured Macee Binns and her business partners, Mercedes Manning and Fernanda Chaves, in their Inspiring Entrepreneurs & Creatives series. The profile spotlighted their new female-owned casting agency, Black Sheep Casting. The company’s mission is to champion diversity, authenticity, and artistry by uncovering bold, raw talent and bringing unique creative visions to life. Black Sheep Casting has already made a powerful impact in the industry, with work featured during the Super Bowl and at the Cannes Film Festival—garnering multiple awards.

In April 2024, Canvas Rebel Magazine published a feature on the inspiration behind Macee Binns’ international women’s and LGBTQIA+ festival, the B!tchFest Film Festival & Screenplay Contest. As part of their Business Stories & Insights series, the article highlights the innovation, vision, and mission behind this groundbreaking event. Following the incredible success of Season 1—which received nearly 400 submissions; honored 25 film and screenplay winners, 67 finalists, and 77 semifinalists; saw 2 films picked up by streaming platforms and 3 screenwriters with projects now in production—B!tchFest Season 2 is now open for submissions on FilmFreeway!

Macee Binns was featured as an up-and-coming Hollywood screenwriter in an article by L.A. Indies Independent Film Magazine. The popular magazine’s editorial centers around her award-winning feature screenplay, Hand Twins, which has been gaining momentum on the festival circuit after winning 17 screenplay awards. Prior to the article’s release, Hand Twins was named an Official Selection and received an Honorable Mention title for Best Screenplay at the 2022 LA Indies Film Festival.

VoyageLA Magazine recently recognized the artistic achievements of Macee Binns by featuring her as a Los Angeles Creative on the Rise in their Portraits of Hollywood series. The full-length article explores her work as a writer and multi-hyphenate creative, offering an inside look at her journey to Hollywood, her creative vision, and her rising influence in the industry.

Bold Journey Magazine featured Macee Binns in their 2023 Hollywood Creatives You Should Know series, with a full editorial highlighting her writing career and award-winning screenplay, Hand Twins. The unproduced script has been gaining traction on the festival circuit, winning 17 screenwriting awards and drawing increasing industry attention. The article celebrates Macee’s creative voice and rising presence in Hollywood—making her a screenwriter to watch.

In January 2024, Canvas Rebel Magazine profiled Macee Binns’ multifaceted career as a casting director, producer, and writer in a comprehensive editorial feature, as part of their Arts & Entertainment: Stories & Insights series. The article highlights her dynamic presence across multiple creative roles—and her ongoing mission to champion bold, authentic creative expression in media.

Cannes Film Awards handpicked Macee Binns’ screenplay Hand Twins as one of the select few scripts featured in the festival’s Annual Distribution List publication. Their magazine published a full editorial write-up on the award-winning script, which has been gaining momentum on the international festival circuit after receiving 17 awards for Best Screenplay. Prior to the article’s release, Hand Twins was named an Official Selection for Best Feature Screenplay at the 2023 Cannes Film Awards. The feature solidified Macee’s reputation as a bold new voice in screenwriting and further cemented her place among today’s most promising independent screenwriters.

Macee Binns and her casting partners, Mercedes Manning and Fernanda Chaves, rose to the challenge—casting Cetaphil’s now-acclaimed Swiftie-themed Super Bowl spot, “Game Time Glow,” in just 24 hours, only one week before it aired. The commercial went viral and quickly earned widespread media attention, being recognized in national press coverage as the Most Emotional Ad of the Night. It was also featured in Vogue’s article, “The Best Commercials of Super Bowl 2024.”

The Hollywood Reporter took a closer look at the subtle Swiftie symbolism woven throughout Cetaphil’s buzzworthy Super Bowl ad, “Game Time Glow.” Cast by Macee Binns and her partners at Black Sheep Casting, the spot features a real-life father–daughter duo from New York and includes clever nods to Taylor Swift—from the numbers 13 and 89 to friendship bracelets and the not-so-subtle mention of “the most famous fan of the game.” Without naming names, the ad taps directly into the cultural phenomenon surrounding Swift and the NFL, becoming one of the most talked-about commercials of 2024.

Macee Binns helped bring an authentic emotional punch to one of 2024’s most talked-about Super Bowl ads—casting a real-life father and daughter for Cetaphil’s heartfelt, Swiftie-themed spot, “Game Time Glow.” The commercial, which resonated deeply with viewers, closes with the line: “This season, dads and daughters found a new way to connect.” Variety Magazine featured the ad in its post-Super Bowl coverage, cementing its place as one of the year’s standout tearjerkers.

Taylor Swift served as the muse for Cetaphil’s touching Super Bowl ad about a daughter and father bonding over football. As stated in the article, “Dads and daughters everywhere have gotten closer because of a certain globe-trotting Eras singer screaming from the football sidelines, and we’re here for it.” Macee Binns and her partners at Black Sheep Casting contributed to this heartfelt theme by casting the real-life father–daughter duo featured in the spot. The commercial appeared in a dedicated feature in Us Weekly magazine, celebrating its emotional impact and cultural relevance.

Cetaphil’s Taylor Swift–inspired Super Bowl ad gained international attention in this Daily Mail editorial, capturing the emotional moment a father and daughter bond over the pop star’s NFL presence—leaving fans “tearing up” and prompting heartfelt reactions on social media. “The dark world needed this ad. Beautiful,” a Twitter user wrote. One father shared, “Being a dad of all daughters this has got me straight bawling right now.” The viral spot was cast by Macee Binns and her partners at Black Sheep Casting, contributing to what has become one of the most talked-about ads of the 2024 Super Bowl.

Crayola’s “Returning Creativity” documentary revisits an art initiative launched 40 years ago, in which children’s artwork was collected, showcased in galleries, and preserved—ultimately becoming the world’s largest archive of kids’ art. In this heartwarming film, which earned 3 Bronze Cannes Lions Awards, 2 D&AD Wooden Pencils, and Best in Integration at the PRWeek US Awards, Crayola reunites former contest winners with their childhood drawings. The casting of this project by Macee Binns and her partners Mercedes Manning and Fernanda Chaves at Black Sheep Casting involved an ambitious search to track down hundreds of former winners using only their names and the names of their elementary schools.

Mastercard’s “True Name” campaign, created by McCann New York with casting by Macee Binns and her partners, was honored with the 2021 Cannes Lions Brand Experience & Activation Grand Prix Award, adding to its growing list of accolades. The groundbreaking Super Bowl ad featured real transgender individuals and aimed to empower non-binary and transgender cardholders to use their chosen names—honoring identity, inclusion, and authenticity.

Microsoft’s highly praised “We All Win” Super Bowl campaign, created by McCann with casting by Macee Binns and her partners, won the 2019 Brand Experience & Activation Grand Prix Cannes Lions award. The spot tells the real stories of five children with limb differences who are able to enjoy video games thanks to Xbox’s adaptive controller, designed to minimize the difficulty of playing for those who struggle with a standard controller. The Super Bowl ad features the tagline, “When everybody plays, we all win,” and makes everyone fall in love with these truly fantastic kids.

Macee Binns was ranked #26 on IMDb’s official list of the 120 Hottest Redheaded Actresses in the film industry, featured in a special editorial publication on IMDb. The list highlights rising talent, established celebrities, and standout performers recognized for their screen presence, rare redheaded beauty, and overall impact—further solidifying Macee’s growing visibility as a talent to watch.

In 2023, Macee Binns launched a new international women’s and LGBTQIA+ festival: the B!tchFest Film Festival & Screenplay Contest. Held in the heart of Los Angeles, this revolutionary in-person event proudly showcases the best in independent cinema and storytelling—including feature films, short films, documentaries, student films, music videos, TV pilots, and web series—along with a variety of screenplays, TV scripts, and stage plays created by the most badass women and LGBTQIA+ creators in film and TV. By providing a platform for recognition, awards, and promotion, B!tchFest is breaking barriers, amplifying underrepresented voices, and paving the way for a more inclusive entertainment industry.

Over the past three years, Macee Binns has served as a Screenplay Contest Judge for SYS’s Six-Figure Film Festival & Screenplay Contest during the 2023, 2024, and 2025 seasons. Her passion for supporting and mentoring emerging writers is reflected in her hands-on role evaluating feature screenplays, providing coverage, and participating in industry panels at the renowned Los Angeles–based festival—where she shares her expertise and insight into the art and business of screenwriting.

For eight years, Macee has helped bring more than 300 commercials, films, reality shows, documentaries, music videos, live events, and print campaigns to life for global brands including Marc Jacobs, Hyundai, Netflix, Crayola, Nike, H&M, Vice, Starbucks, and Disney. In 2024, Macee co-founded Black Sheep Casting with longtime partners Fernanda Chaves and Mercedes Manning. The company has already made a powerful mark in the industry, with casting featured during the Super Bowl and at the Cannes Film Festival—earning multiple accolades. In recognition of her achievements, Macee was invited to join the Commercial Casting Directors Association of Los Angeles—solidifying her status among Hollywood’s leading casting directors.